Last updated: April 21, 2026

 

This Privacy Policy describes the policies and procedures of Burnewood Dental Clinic ("we", "us", or "our") on the collection, use, and disclosure of Your information when You use our services or visit our website. It explains Your privacy rights and how the law protects You.

We use Your information to provide dental care, administer our practice, and improve Your experience with our clinic. By using our services or our website, You agree to the collection and use of information in accordance with this Privacy Policy.

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Applicable Laws

Burnewood Dental Clinic is a dental practice located in Edmonton, Alberta, Canada. We collect, use, and disclose personal and health information in accordance with the following laws:

• Health Information Act (Alberta) ("HIA") — governs the collection, use, and disclosure of health information by health custodians, including dental clinics.

• Personal Information Protection Act (Alberta) ("PIPA") — governs the collection, use, and disclosure of personal information (non-health) by private-sector organizations in Alberta, such as staff and employee records.

• Personal Information Protection and Electronic Documents Act (Canada) ("PIPEDA") — applies to personal information collected, used, or disclosed in the course of commercial activities across provincial or national borders.

• Canada's Anti-Spam Legislation ("CASL") — governs the sending of commercial electronic messages (such as marketing emails and texts).

 

Definitions

For the purposes of this Privacy Policy:

• Clinic (also referred to as "the Clinic", "We", "Us", or "Our") refers to Burnewood Dental Clinic.

• You means the individual accessing or using our services, or the patient, parent, or legal guardian on whose behalf information is provided.

• Personal Information means information about an identifiable individual, such as name, address, phone number, email address, date of birth, and insurance details.

• Health Information means diagnostic, treatment, and care information and registration information as defined under the Alberta Health Information Act, including dental charts, x-rays, treatment plans, and clinical notes.

• Service(s) refers to the dental care, diagnostics, treatments, and related administrative services provided by the Clinic, as well as the operation of our website.

• Website refers to burnewooddentalclinic.com.

• Device means any device that can access our Website, such as a computer, cellphone, or tablet.

• Usage Data refers to data collected automatically, either generated by the use of the Website or from the Website infrastructure itself (for example, the duration of a page visit).

• Custodian has the same meaning as in the Alberta Health Information Act. The Clinic, as a dental practice, is a custodian of health information.

• Affiliate means an employee, contractor, or service provider acting on behalf of the Clinic.

 

Information We Collect

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Personal Information

While using our Services, We may ask You to provide Us with certain personally identifiable information. This may include:

• Full name, date of birth, and gender.

• Home address, email address, and phone numbers.

• Emergency contact information.

• Government-issued identification where required (for example, Alberta Health Care Insurance Plan number).

• Dental insurance provider, policy number, and group number.

• Payment information for services rendered.

 

Health Information

As part of providing dental care, We collect and maintain health information about You, including:

• Medical and dental history, including allergies, medications, and relevant medical conditions.

• Clinical examination findings, diagnoses, and treatment plans.

• Dental x-rays, intraoral photographs, and scans.

• Treatment records, chart notes, and referrals to or from other health professionals.

• Records of prescriptions and informed consent documentation.

 

Information from Website Use

When You visit our Website, We may collect information automatically, including:

• Your Device's Internet Protocol (IP) address, browser type and version, operating system, and mobile device identifiers.

• Pages visited, time spent on pages, referring URLs, and clicks on links or buttons.

• Session recordings and heatmaps (for example, mouse movement and scroll depth) collected through analytics tools.

 

Cookies and Similar Technologies

We use cookies, pixels, and similar tracking technologies on our Website for analytics, advertising measurement, and site functionality. Specifically, our Website uses the following tools:

• Google Analytics 4 — to measure Website traffic, page performance, and visitor behaviour.

• Google Tag Manager — to manage the tracking tags installed on the Website.

• Google Ads — to measure advertising performance and conversions (for example, contact form submissions).

• Microsoft Clarity — to capture anonymized session recordings, heatmaps, and user interaction data used to improve the Website.

You can disable cookies through Your browser settings. Disabling cookies may affect certain Website features. Google Analytics and Google Ads opt-outs are available at tools.google.com/dlpage/gaoptout. Microsoft Clarity opt-out settings are available in Microsoft's privacy controls.

 

How We Use Your Information

We use the information We collect for the following purposes:

• To provide dental care, including diagnosis, treatment planning, treatment delivery, and follow-up.

• To manage appointments, including confirmations, reminders, and rescheduling.

• To process insurance claims and payments for services rendered.

• To communicate with You about Your treatment, account, or related administrative matters.

• To send You promotional or marketing communications where You have given consent in accordance with CASL. You may withdraw consent at any time using the unsubscribe link in any marketing email or by contacting Us.

• To operate, maintain, and improve our Website and Services.

• To comply with legal, regulatory, and professional obligations, including those imposed by the Alberta Dental Association and College (ADA&C).

• To respond to inquiries submitted through our Website contact forms.

 

Disclosure of Your Information

We may disclose Your personal and health information in the following circumstances:

• Service providers — third parties who provide services on our behalf, such as practice management software providers, appointment reminder services, payment processors, and IT support. These providers are required to handle Your information in accordance with this Privacy Policy and applicable law.

• Dental specialists and other health professionals — where referral or consultation is required for Your care.

• Insurance companies — to process claims and payments on Your behalf, with Your authorization.

• Alberta Health Services or other regulatory bodies — where required or permitted by law.

• Legal compliance — where disclosure is required by law, court order, subpoena, or legal process.

• Protection of rights and safety — where disclosure is necessary to protect our rights, property, or safety, or that of our patients, staff, or the public.

• Business transactions — in connection with the sale, transfer, or merger of our practice, subject to the requirements of applicable law.

• We do not sell Your personal information or health information.

 

Retention of Your Information

We retain Your information only as long as necessary for the purposes described in this Privacy Policy or as required by law.

In accordance with the record-retention standards of the Alberta Dental Association and College (ADA&C):

• For adult patients, We retain dental records for a minimum of 10 years following the date of the last entry.

• For patients who are minors (under 18 years of age in Alberta), We retain dental records until the patient reaches the age of majority (18), plus an additional 10 years.

Website Usage Data collected through analytics tools is retained for the default periods set by those tools unless We configure a shorter retention period.

When information is no longer required for the purposes for which it was collected and retention is no longer required by law, We will securely destroy or anonymize it.

 

Security of Your Information

We take reasonable steps to protect Your personal and health information against unauthorized access, collection, use, disclosure, copying, modification, or destruction. These steps include physical, organizational, and technological safeguards such as secure facilities, access controls, staff training, encrypted transmission of sensitive data, and secure disposal of records.

No method of transmission over the Internet or method of electronic storage is completely secure. While We strive to use commercially acceptable means to protect Your information, We cannot guarantee its absolute security.

 

Minors

We routinely provide dental care to patients under 18 years of age. Where a patient is a minor:

• A parent or legal guardian must provide consent to treatment and to the collection, use, and disclosure of the minor's personal and health information, unless the minor is a mature minor capable of providing their own consent under applicable law.

• The parent or legal guardian is generally entitled to access the minor's records, subject to the provisions of the Alberta Health Information Act.

We do not knowingly collect personal information from a minor through our Website without the consent of a parent or legal guardian. If You believe We have collected information from a minor without appropriate consent, please contact Us and We will take appropriate steps to remove that information.

 

Your Rights

You have the following rights regarding Your information, subject to applicable law:

• Access — You may request access to the personal and health information We hold about You.

• Correction — You may request correction of information You believe is inaccurate or incomplete.

• Withdrawal of consent — You may withdraw consent to the collection, use, or disclosure of Your personal information at any time, subject to legal and contractual restrictions and reasonable notice. Withdrawing consent may affect our ability to provide certain services to You.

• Withdraw marketing consent — You may opt out of marketing communications at any time through the unsubscribe link in any marketing email or by contacting Us directly.

To exercise these rights, please contact our Privacy Officer using the contact information below. We may require verification of Your identity before acting on a request.

 

Complaints

If You have a concern about how We have handled Your personal or health information, please contact our Privacy Officer first. If You are not satisfied with our response, You have the right to file a complaint with:

Office of the Information and Privacy Commissioner of Alberta

Website: oipc.ab.ca

Phone: 1-888-878-4044

 

Office of the Privacy Commissioner of Canada

Website: priv.gc.ca

Phone: 1-800-282-1376

 

Transfer of Your Information

Your information, including personal and health information, may be processed at our Clinic and at the offices of our service providers. Some of our service providers may operate in jurisdictions outside Alberta or outside Canada, including the United States, where data protection laws may differ from those in Alberta. Where We transfer information outside Alberta, We take reasonable steps to ensure it remains protected in accordance with applicable Canadian privacy laws.

 

Links to Other Websites

Our Website may contain links to third-party websites that are not operated by Us. We are not responsible for the content or privacy practices of those websites. We encourage You to review the privacy policy of every website You visit.

 

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When We do, We will post the updated Privacy Policy on our Website and update the "Last updated" date at the top. Where changes are material, We will take reasonable steps to notify You, which may include posting a prominent notice on the Website or contacting You directly.

 

Contact Us

If You have questions about this Privacy Policy or wish to exercise any of Your rights, please contact our Privacy Officer:

 

Privacy Officer

Burnewood Dental Clinic

3434 43 Ave NW, Edmonton, Alberta T6L 5W9

Phone: 1-780-440-4800

Email: reception@burnewooddentalclinic.com

Website: burnewooddentalclinic.com